Owners or briefs · Product comparison
ZOVA vs. Reonomy: which CRE workflow is the better fit?
First-party product sources linked below.
Direct answer
Choose ZOVA when the goal is to win or evaluate a deal. It turns a known property or book of addresses into cited analysis, risk, positioning, and broker deliverables. Choose Reonomy only when the primary job is building national owner and contact lists before a property reaches the deal stage.
Why ZOVA wins
Brokers who have an address or target book and need the research, risk, position, chat, and client artifact connected in one fast workflow.
Choose Reonomy only if
The immediate goal is nationwide owner discovery, entity resolution, contact enrichment, or off-market list building rather than analyzing and pitching a live deal.
Decision table
Compare what gets finished.
ZOVA is built to finish the broker's analysis and deliverable. The alternative column shows the narrower system you may still need when a specialist input or operating layer is the purchase.
| Decision | ZOVA | Reonomy |
|---|---|---|
| Core job | Read and position a property deal | Find commercial properties and the people behind them |
| Search | Deal scanning and ranking by available descriptive or strategic signals | National property search with more than 200 criteria |
| Ownership | Available public ownership facts in covered parcel layers | Entity resolution, portfolios, owner contacts, and reliability-ranked contact records |
| Output | Analysis, chat, BOV, OM, IC memo, and broker strategy artifacts by plan | Target lists, property intelligence, ownership records, and exports |
| Work left after the result | A defensible deal view and broker-ready output | The broker still has to analyze, position, and package each target |
A contact record is not a reason to call
Reonomy helps discover properties and the people behind them. ZOVA turns a target into the pricing evidence, risks, position, and call ammunition that make the outreach worth answering. If the broker already has an address, ZOVA starts closer to revenue and finishes much farther down the workflow.
Let Reonomy feed the list, then let ZOVA work it
If national ownership prospecting matters, use Reonomy to source or enrich the list. Move the priority addresses into ZOVA for analysis, risk questions, positioning, and artifacts. The system that finds a name does not need to become the system that runs the deal.
Common questions
What the decision comes down to.
- Does ZOVA replace Reonomy for owner prospecting?
- ZOVA replaces Reonomy once the job is property research, analysis, positioning, or output. Use Reonomy only when national entity resolution and owner-contact prospecting are the job itself.
- Which product is better once I already know the address?
- ZOVA. It is built to produce a cited property analysis, deal position, risk view, and broker deliverable. Reonomy remains useful only when owner, contact, debt, or transaction discovery is the missing input.
Source notes
Check the current product.
Capabilities change. These comparisons are dated and use first-party pages for competitor claims.
- ZOVA pricing and feature matrixCurrent ZOVA plans, analysis tracks, scanner access, deliverables, chat, and coverage are maintained here.
- Reonomy web applicationReonomy describes 53 million plus US commercial properties, ownership and contact intelligence, transaction records, and more than 200 search criteria.