Observer
$0
Try ZOVA on two of your deals.
- Trial
- 2 lifetime property analyses, research depth
- Scan
- 1 deal scan, descriptive scoring
- Output
- View-only in app, watermarked, no exports
- Sign-in
- LinkedIn verification
ZOVA pricing
01 · Plans
Research, then strategy.
Broker
Most picked
$200/month
or $160/month billed yearly
Understand the property and what it’s worth.
- Research
- Pricing Analysis, Demographic Analysis, Submarket Trends, Comparables Analysis, Exit Scenarios, Risk Audit
- Scan
- Rank your book on descriptive composite scores
- Deliverables
- Draft BOV deck and comp set, with ZOVA attribution.
- Chat
- Across your dossiers, with citations
Insider
$500/month
or $400/month billed yearly
Build your strategy and prepare the full set of deal materials.
Everything in Broker, plus the strategist:
- Strategy
- Buyer Profile, Investment Scoring, Counter-Pitch, Timing Analysis, Deal Thesis, Positioning Strategy
- Scan
- Strategic signals, off-market intel from shared pool
- Deliverables
- Full BOV, OM, IC memo and workbook. Watermark-free.
- Chat
- Reaches the strategy layer and the shared pool
02 · Compare
Every line item, side by side.
IncludedNot on the plan
| Line item | Observer | Broker | Insider |
|---|---|---|---|
| Pricing Analysis | Included | Included | Included |
| Demographic Analysis | Included | Included | Included |
| Submarket Trends | Included | Included | Included |
| Comparables Analysis | Included | Included | Included |
| Exit Scenarios | Included | Included | Included |
| Risk Audit | Included | Included | Included |
| Line item | Observer | Broker | Insider |
|---|---|---|---|
| Buyer Profile | Not included | Not included | Included |
| Investment Scoring | Not included | Not included | Included |
| Counter-Pitch | Not included | Not included | Included |
| Timing Analysis | Not included | Not included | Included |
| Deal Thesis | Not included | Not included | Included |
| Positioning Strategy | Not included | Not included | Included |
| Line item | Observer | Broker | Insider |
|---|---|---|---|
| Property facts and micro | Included | Included | Included |
| Risk flags (flood, environmental) | Included | Included | Included |
| Line item | Observer | Broker | Insider |
|---|---|---|---|
| Filter by geography, type, price | 1 scan | Included | Included |
| Rank on descriptive signals | 1 scan | Included | Included |
| Rank on strategic signals | Not included | Not included | Included |
| Off-market intel from shared pool | Not included | Not included | Included |
| Line item | Observer | Broker | Insider |
|---|---|---|---|
| Broker opinion of value (BOV) | Not included | Draft | Full |
| Offering Memorandum (OM) | Not included | Not included | Included |
| IC memo | Not included | Not included | Included |
| IC workbook | Not included | Not included | Included |
| Comp set | Not included | Included | Included |
| File export | Not included | Included | Included |
| Watermark-free output | Not included | Not included | Included |
| Line item | Observer | Broker | Insider |
|---|---|---|---|
| Chat across your dossiers | Not included | Included | Included |
| Source-cited responses | Not included | Included | Included |
| Strategic-layer access | Not included | Not included | Included |
| Shared analysis pool access | Not included | Not included | Included |
| Line item | Observer | Broker | Insider |
|---|---|---|---|
| Florida and Atlanta parcel depth | Included | Included | Included |
| National federal-data layers | Included | Included | Included |
| Live data refresh | Included | Included | Included |
| Property analyses | 2 lifetime | Included | Included |
- No card to start
- Observer covers two lifetime property analyses at full research depth and one deal scan. Its output stays view-only and watermarked.
- Cancel anytime
- From settings. Cancelling takes effect at the end of the billing period you are in.
- Monthly or yearly
- A plan renews automatically at the cadence you choose until you cancel. Yearly comes to 20% less.
- Refunds
- Partial months are not refunded. An annual plan may be refunded pro rata, at our discretion.
- Price changes
- At least thirty days’ notice before the price of an existing subscription goes up. The new price applies from your next renewal.
- Fair use
- Limits are tuned to typical broker usage, and the app tracks your usage live.
- Teams
- Annual billing for teams of three or more. Write to [email protected].
- Payments
- Processed by Stripe, with any taxes that apply.
Stoa of Attalos, AthensPhotograph Ali Aksu
Lit windows after hours, VancouverPhotograph Albert StoynovStart with two analyses, free
Run the deal you’re staring at right now.
Put in the address. Your first two analyses run free on Observer, at full research depth.
Coverage todayNational federal market layers are available across the United States. Parcel-level depth is strongest in Florida and Metro Atlanta; local property detail elsewhere varies by source and jurisdiction.